Many Faces – June 2025
In the dynamic world of the music industry, the CMOs partners of the Music360 project play a crucial role in managing and licensing music usage.
For example, Sena, the Dutch organization for neighboring rights, represents the interests of both performing artists and music producers. An important aspect of their work is licensing music usage to companies, which involves a diverse range of licensees.
Diversity of Licensed Companies
The diversity of licensed companies at Sena is impressive. From small local shops to large international chains, the companies that license music through Sena vary greatly in size, sector, and geographical location. This diversity is essential to the Music360 project as it demonstrates how widespread and integral music is to various business models and sectors. Music is used to enhance customer experience, strengthen brand identity, and even boost employee productivity.
The Importance of Diversity in Music Licensing
Diversity in music licensing means that different types of companies have access to a wide range of music, contributing to an inclusive and varied musical environment. This is beneficial not only for the companies themselves but also for the artists and producers represented by the CMOs. A diverse group of licensees ensures that music from different genres and styles is used and appreciated, contributing to a richer cultural environment.
The Music360 Research
The Music360 research provides valuable insights into how music is consumed and appreciated by different demographic groups. This research helps Sena and other stakeholders in the music industry better understand how music usage varies among different types of companies and consumers. With these insights, licensing programs can be better tailored to meet the needs of both licensees and artists.
Conclusion
The diversity of licensed companies by CMOs and the insights from the Music360 research highlight the importance of an inclusive approach in the music industry. By providing a wide range of companies with access to music licenses, the CMOs contribute to a rich and varied musical environment that benefits both businesses and artists. The Music360 research plays a crucial role in this by providing valuable data that helps optimize licensing programs and promote diversity in music usage.
Music360 