Artificial Intelligence – October 2025
Music as a mirror of who we are
Music isn’t an afterthought. It’s the soundtrack of our lives. From first loves to last dances, from morning routines to midnight musings. But how we experience music varies enormously.
On one side, you have the music lover: curious, with a wide range of interests, always searching for something new. On the other side, you have the superfan: loyal to one artist, deeply connected to their story, their voice, their style.
And then AI takes the stage.
The rise of the digital composer
Generative AI creates music that sounds like it came from a studio in Amsterdam, Barcelona, or Dublin. No human touch involved. Yet: it swings, it moves, it fits.
Why should you listen to AI music?
Because it perfectly matches your mood; Because it’s always available, without copyright issues; Because it’s limitlessly creative, for example, by combining jazz with techno.; Because it understands you, sometimes better than you think.
For content creators, athletes, gamers, and meditators, AI music is useful. Always tailored. Always ready.
But where is the soul?
Yet there is something AI cannot (yet) do: feeling.
A human artist doesn’t just sing notes, but also stories. Broken relationships, dreams, victories. And you feel that. In the voice. In the silence between two chords.
Superfans know this. They follow not only the music, but also the person behind it. They buy vinyl, travel for concerts, cry at lyrics that express exactly what they couldn’t say.
Who chooses what?
It will differ, for some groups you might foresee what that will prefer:
Young people (Gen Z, Alpha) will be more open to AI music. They are digital natives and enjoy experimenting.
Superfans probably will choose human artists because of the emotional connection and the connection with their identity.
Casual listeners might choose a mix of both. Especially because it’s practical but also depends on the moment you’re listening to music.
Professionals (media, gaming, fitness) will increasingly choose for AI music. It’s efficient, readily available, and (for now) inexpensive.
And culture lovers will opt for human music. For them, it’s authentic, social, and historically valuable.
The future is hybrid, not black of white.
We’re not faced with a choice between human and machine. We’re at the beginning of a new duet. A future in which AI provides the perfect background music for certain activities, while in the evening you attend a live concert by that one artist who’s captivated your heart for years.
The question isn’t whether AI will make music.
The question is: what role will you give AI music in your life?
Music360 