Symphony – August 2025 Have you ever wondered why you feel so energised, so happy and so engaged in your favourite bar or why that tranquil café makes you feel so relaxed? The secret ingredient might be simpler than you think. It’s not the food, it’s not the colour on the walls, it’s not evenContinue reading “The Social Symphony: How Music Shapes the Hospitality Experience”
Author Archives: bmatdenis
Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour
Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in thisContinue reading “Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour”
The Score: A History of Music Copyright
The Score – July 2025 Music is a powerful force. But behind every song lies a complex framework designed to protect the creators: copyright. The concept of music copyright has evolved over centuries, driven by technological advancements, changes in how music is listened to, and the fundamental desire to fairly compensate the artists and creators.Continue reading “The Score: A History of Music Copyright”
Ethics – The ethical value of music and its old and new challenges
Ethics – June 2025 What do we talk about when we refer to the ethical value in our “Music 360 framework to quantify and qualify the value of music”? How could we convert it to real data on Music 360 digital platform? The ethical value of music is an interesting topic that different authors haveContinue reading “Ethics – The ethical value of music and its old and new challenges”
Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research
Many Faces – June 2025 In the dynamic world of the music industry, the CMOs partners of the Music360 project play a crucial role in managing and licensing music usage. For example, Sena, the Dutch organization for neighboring rights, represents the interests of both performing artists and music producers. An important aspect of their workContinue reading “Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research”
Tempo: How Music Rythm Shapes Customer and Employee Experiences
Tempo: May 2025 In the spring of 2024, as part of the EU project Music360, our Marketing team at the School of Business and Economics at Vrije Universiteit Amsterdam set out to explore the value of music in retail environments. Collaborating with a large national retailer and project partners such as Dutch music rights organizationsContinue reading “Tempo: How Music Rythm Shapes Customer and Employee Experiences”
Finlandia: Exploring the Unique Musical Landscape of Finland
Finlandia – May 2025 Finland, a land of vast forests, shimmering lakes, and long, dark winters, possesses a musical heritage as distinctive and captivating as its landscapes. For centuries, music has been woven into the fabric of Finnish life, evolving from ancient folk traditions to a vibrant and diverse contemporary scene. As the Music360 projectContinue reading “Finlandia: Exploring the Unique Musical Landscape of Finland”
Value creation in the music ecosystem
Value – April 2025 Over the past 150 years, the music ecosystem has evolved into a thick forest of technologies for music creation, generation, reproduction, distribution, and performance. Each new technology has increased the number of ways businesses could create value from music: by playing it in the background in public spaces, broadcasting, selling albumsContinue reading “Value creation in the music ecosystem”
Crossing Borders: Achieving Transparency Through Music Data Spaces
Crossing borders – April 2025 In an era where data is the lifeblood of our economy, the concept of “data spaces” has emerged as a crucial framework for understanding how value is created, distributed, and appropriated. While the idea isn’t entirely new, its centrality is undeniable, especially within the complex and interconnected music industry. WhatContinue reading “Crossing Borders: Achieving Transparency Through Music Data Spaces”
Black Girl Memoir : Gender and minority representation challenges in the music industry
Black Girl Memoir – March 2025 A few days after International Women’s Day, we want to highlight the fact that the music industry, despite its apparent appearance of diversity, struggles with persistent gender and minority representation challenges. This leads to several issues: Gender Imbalance: Minority Challenges: The main contributing factors are often reported as systemicContinue reading “Black Girl Memoir : Gender and minority representation challenges in the music industry”
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