The Power – Feb 2025 Introduction In today’s competitive retail environment, creating a differentiable, memorable, and enjoyable shopping experience is crucial. The impact of well-known commercial music on people’s emotional experiences and shared memories is undeniable. Background music not only influences the mood and comfort of customers but also enhances the overall atmosphere for employees.Continue reading “The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland”
Author Archives: bmatdenis
The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland
The Spark – Jan 2025 Ireland has always been known as the land of a thousand welcomes. Visitors flock to our shores to sample our heritage, our culture and of course our music. Irish music has made a huge impact throughout the world, whether its Riverdance, U2, The Dubliners or Fontaines DC. Irish music isContinue reading “The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland”
Ain’t no chimneys in the project: Unwrapping the Royalties Behind Christmas Classics
Ain’t no chimneys in the project – Xmas 2024 The holidays are upon us, and that means one thing is certain: our ears will be filled with the familiar melodies of Christmas classics. But while we’re enjoying the festive tunes, the songwriters and performers behind them are likely enjoying something else: a hefty dose ofContinue reading “Ain’t no chimneys in the project: Unwrapping the Royalties Behind Christmas Classics”
Why? (does Music360 do what it does?)
Why? – Dec 2024 By the way, why does Music360 do what it does? Ever wonder how your favourite musicians get paid when their songs are played on the radio, in a cafe, or even in a TV show? It seems simple, right? But behind the scenes, it’s a tangled web of outdated systems andContinue reading “Why? (does Music360 do what it does?)”
Halfway there
Halfway there – Nov 2024 The Music360 project is halfway; what we have done and where we are going Introduction The Horizon Europe project Music360 is a three-year Research and Innovation Action (RIA) project funded by the European Commission. The project aims to understand the value of music better. Partners are several Collective Management Societies (CMOs),Continue reading “Halfway there”
Enhancing Transparency and Insights for Music Creators with Music360
Transparency – Nov 2024 At Music360, our mission extends beyond researching the value of music for its users and sharing these insights. We aim to provide music creators with a deeper understanding of the origins of their royalties. One of our key objectives is to offer musicians, through Music360, a global perspective on where theirContinue reading “Enhancing Transparency and Insights for Music Creators with Music360”
Exploring the cultural and social values of background music in different venues in Spain
Spain – Oct 2024 UPV, top leading technological university in Spain, is one of the partners of the Music360 Horizon Europe project. As one of the most important STEAM institutions in Spain, technology and culture go hand in hand in most of its research. For this reason, the Spanish living labs have been focused onContinue reading “Exploring the cultural and social values of background music in different venues in Spain”
Exploring the Diverse Avenues of Earning Money Through Music
Explore – Sept 2024 In the vast realm of the music industry, artists, composers, and performers navigate a complex landscape of revenue streams. From live performances to synchronisation in audio-visual productions, each avenue offers its own opportunities for compensation. Let’s delve into the main ways musicians earn money through their craft: 1. Live Performances LiveContinue reading “Exploring the Diverse Avenues of Earning Money Through Music”
Music and Retail: An Investigation into the Effect of Background Music
Fast as you can – September 2024 In the spring of 2024, within the EU project Music 360, our team from the Marketing department at the School of Business and Economics from the Vrije Universiteit has been studying the value of music in retail environments, by collaborating in field experiments with a large national retailerContinue reading “Music and Retail: An Investigation into the Effect of Background Music”
Software Engineering and AI for Improving Music Valuation
Cure for Pain – August 2024 Several studies have shown the influence of music on people. In medical treatments, music can reduce the need for analgesics to relieve pain [ref1]. Other studies show that music can influence the buying behaviour of customers [ref2]. However, current valuation of music use does not take into account theContinue reading “Software Engineering and AI for Improving Music Valuation”
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