Fast as you can – September 2024 In the spring of 2024, within the EU project Music 360, our team from the Marketing department at the School of Business and Economics from the Vrije Universiteit has been studying the value of music in retail environments, by collaborating in field experiments with a large national retailerContinue reading “Music and Retail: An Investigation into the Effect of Background Music”
Category Archives: News
Software Engineering and AI for Improving Music Valuation
Cure for Pain – August 2024 Several studies have shown the influence of music on people. In medical treatments, music can reduce the need for analgesics to relieve pain [ref1]. Other studies show that music can influence the buying behaviour of customers [ref2]. However, current valuation of music use does not take into account theContinue reading “Software Engineering and AI for Improving Music Valuation”
The True Value of Music
True – July 2024 Music is a universal language that transcends borders and connects people from all walks of life. Its value, however, extends far beyond mere entertainment. Let’s explore the multifaceted value of music, from its economic impact to its profound influence on our emotional well-being. Emotional and psychological benefitsMusic has an unparalleled abilityContinue reading “The True Value of Music”
Harmony – Does Music Strike the Right Chord in Creating a Harmonious Workplace?
Harmony – July 2024 Did you know that music can actually help create a more harmonious workplace? It’s true! Back in the day, from 1940 to 1967, the BBC radio programme Music While You Work played uninterrupted popular music on workdays in the UK. The idea was that music played at a constant pace wouldContinue reading “Harmony – Does Music Strike the Right Chord in Creating a Harmonious Workplace?”
Digital witness – MUSIC Ecosystem and Data
Digital witness – June 2024 One of the key drivers of the Music360 project (360-degree Perspective on the Value of Music) is to contribute to a sustainable music ecosystem. When we discuss the music ecosystem, we are not only referring to a complex network of relations between different interested parties (i.e. musicians, authors, producers, streamingContinue reading “Digital witness – MUSIC Ecosystem and Data”
Listen to me – The music streaming ecosystem
Listen to me – June 2024 The music streaming ecosystem is a network of mind-boggling complexity that sits between the artists who create music and the people who listen to it. In between, huge sums of money are made. In this blog I provide a helicopter view of the ecosystem that shows its basic logic.Continue reading “Listen to me – The music streaming ecosystem”
Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues
Feeling good – May 2024 Public use of background music is not just any background noise or so called “elevator music”, but it greatly affects everything around us: the kind of experience shopping leaves, how the improvement of comfort leads to spending more time in the business premises and the kind of purchase decisions weContinue reading “Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues”
Know your rights – Understanding the Rights Landscape in the Music Industry
Know your rights – April 2024 In the dynamic world of music creation and performance, it’s crucial to grasp the intricacies of rights management. Here’s a breakdown: Author Rights: Authors and composers hold sway over their musical compositions and lyrics, entrusting Collective Management Organizations (CMOs) to navigate the realm of licensing for certain exploitations likeContinue reading “Know your rights – Understanding the Rights Landscape in the Music Industry “
Valencia General Assembly
Valencia – April 2024 The Music360 consortium had another General Assembly, this time at UPV’s premises in Valencia. Located on Spain’s eastern coast, Valencia is a vibrant city famous for its stunning architecture, with ancient treasures like the awe-inspiring Valencia Cathedral and contemporary marvels like the City of Arts and Sciences. The city’s lively atmosphereContinue reading “Valencia General Assembly”
Rockin’ Shopping Center – Finnish Living Lab
Rockin’ shopping center – March 2024 Exciting News: Music360 Tunes into the Beat of a Finnish Shopping Experience! We’re thrilled to share a groundbreaking milestone in our project: BMAT Boxes have recently begun detecting signals from the vibrant melodies echoing through a bustling shopping mall located in Vantaa, the Metropolitan area of Helsinki! Jumbo-Flamingo shoppingContinue reading “Rockin’ Shopping Center – Finnish Living Lab”
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