One of the Gang – Jan 2026 Last month, the major music labels settled their litigation with the genAI music companies Suno and Udio [1]. AI companies will pay for using copyrighted music to train their models, music labels will acquire equity stakes in Suno and Udio, and new revenue sharing mechanisms will be defined.Continue reading “One of the gang: Evolution of the music ecosystem”
Tag Archives: business
Ride the Rhythm: How Background Music Tempo Shapes the Store Experience
Ride the rhythm – November 2025 What if the secret to happier staff and better customer service in retail wasn’t a new training program or a fancy incentive—but simply the tempo of the music playing in the store? Within the Music360 project, a team of researchers from VU Amsterdam—Dr. Fabienne Krywuczky, Prof. Dr. Mirella Kleijnen,Continue reading “Ride the Rhythm: How Background Music Tempo Shapes the Store Experience”
Behind the lines: Embracing an Ecosystem and 360° Model of Music
Behind the lines – September 2025 Beyond the Linear Narrative: Embracing an Ecosystem and 360° Model of Music. As in the field of innovation studies, we observe an evolution in the model describing the role and interaction between the innovation process and value creation. From a linear model of innovation to the holistic models, andContinue reading “Behind the lines: Embracing an Ecosystem and 360° Model of Music”
Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research
Many Faces – June 2025 In the dynamic world of the music industry, the CMOs partners of the Music360 project play a crucial role in managing and licensing music usage. For example, Sena, the Dutch organization for neighboring rights, represents the interests of both performing artists and music producers. An important aspect of their workContinue reading “Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research”
Value creation in the music ecosystem
Value – April 2025 Over the past 150 years, the music ecosystem has evolved into a thick forest of technologies for music creation, generation, reproduction, distribution, and performance. Each new technology has increased the number of ways businesses could create value from music: by playing it in the background in public spaces, broadcasting, selling albumsContinue reading “Value creation in the music ecosystem”
Crossing Borders: Achieving Transparency Through Music Data Spaces
Crossing borders – April 2025 In an era where data is the lifeblood of our economy, the concept of “data spaces” has emerged as a crucial framework for understanding how value is created, distributed, and appropriated. While the idea isn’t entirely new, its centrality is undeniable, especially within the complex and interconnected music industry. WhatContinue reading “Crossing Borders: Achieving Transparency Through Music Data Spaces”
The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland
The Spark – Jan 2025 Ireland has always been known as the land of a thousand welcomes. Visitors flock to our shores to sample our heritage, our culture and of course our music. Irish music has made a huge impact throughout the world, whether its Riverdance, U2, The Dubliners or Fontaines DC. Irish music isContinue reading “The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland”
Halfway there
Halfway there – Nov 2024 The Music360 project is halfway; what we have done and where we are going Introduction The Horizon Europe project Music360 is a three-year Research and Innovation Action (RIA) project funded by the European Commission. The project aims to understand the value of music better. Partners are several Collective Management Societies (CMOs),Continue reading “Halfway there”
Enhancing Transparency and Insights for Music Creators with Music360
Transparency – Nov 2024 At Music360, our mission extends beyond researching the value of music for its users and sharing these insights. We aim to provide music creators with a deeper understanding of the origins of their royalties. One of our key objectives is to offer musicians, through Music360, a global perspective on where theirContinue reading “Enhancing Transparency and Insights for Music Creators with Music360”
Music360 