The Social Symphony: How Music Shapes the Hospitality Experience

Symphony – August 2025 Have you ever wondered why you feel so energised, so happy and so engaged in your favourite bar or why that tranquil café makes you feel so relaxed? The secret ingredient might be simpler than you think. It’s not the food, it’s not the colour on the walls, it’s not evenContinue reading “The Social Symphony: How Music Shapes the Hospitality Experience”

Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour

Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in thisContinue reading “Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour”

The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland

The Power – Feb 2025 Introduction In today’s competitive retail environment, creating a differentiable, memorable, and enjoyable shopping experience is crucial. The impact of well-known commercial music on people’s emotional experiences and shared memories is undeniable. Background music not only influences the mood and comfort of customers but also enhances the overall atmosphere for employees.Continue reading “The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland”