Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in thisContinue reading “Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour”
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The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland
The Power – Feb 2025 Introduction In today’s competitive retail environment, creating a differentiable, memorable, and enjoyable shopping experience is crucial. The impact of well-known commercial music on people’s emotional experiences and shared memories is undeniable. Background music not only influences the mood and comfort of customers but also enhances the overall atmosphere for employees.Continue reading “The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland”
Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues
Feeling good – May 2024 Public use of background music is not just any background noise or so called “elevator music”, but it greatly affects everything around us: the kind of experience shopping leaves, how the improvement of comfort leads to spending more time in the business premises and the kind of purchase decisions weContinue reading “Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues”
Music360 