Humanized: Music Therapy Meets Oncology at Vithas Valencia 9 de Octubre

Humanized – Dec 2025 At the Hospital Vithas Valencia 9 de Octubre, a new therapeutic initiative has taken shape: a Living Lab of music therapy implemented as part of the European Horizon Europe–funded project Music360. What has happened? The hospital’s oncology day-treatment area has hosted sessions of music therapy for patients receiving chemotherapy. Two complementaryContinue reading “Humanized: Music Therapy Meets Oncology at Vithas Valencia 9 de Octubre”

Ride the Rhythm: How Background Music Tempo Shapes the Store Experience

Ride the rhythm – November 2025 What if the secret to happier staff and better customer service in retail wasn’t a new training program or a fancy incentive—but simply the tempo of the music playing in the store? Within the Music360 project, a team of researchers from VU Amsterdam—Dr. Fabienne Krywuczky, Prof. Dr. Mirella Kleijnen,Continue reading “Ride the Rhythm: How Background Music Tempo Shapes the Store Experience”