Transparency – Nov 2024 At Music360, our mission extends beyond researching the value of music for its users and sharing these insights. We aim to provide music creators with a deeper understanding of the origins of their royalties. One of our key objectives is to offer musicians, through Music360, a global perspective on where theirContinue reading “Enhancing Transparency and Insights for Music Creators with Music360”
Tag Archives: music
Exploring the cultural and social values of background music in different venues in Spain
Spain – Oct 2024 UPV, top leading technological university in Spain, is one of the partners of the Music360 Horizon Europe project. As one of the most important STEAM institutions in Spain, technology and culture go hand in hand in most of its research. For this reason, the Spanish living labs have been focused onContinue reading “Exploring the cultural and social values of background music in different venues in Spain”
Exploring the Diverse Avenues of Earning Money Through Music
Explore – Sept 2024 In the vast realm of the music industry, artists, composers, and performers navigate a complex landscape of revenue streams. From live performances to synchronisation in audio-visual productions, each avenue offers its own opportunities for compensation. Let’s delve into the main ways musicians earn money through their craft: 1. Live Performances LiveContinue reading “Exploring the Diverse Avenues of Earning Money Through Music”
Music and Retail: An Investigation into the Effect of Background Music
Fast as you can – September 2024 In the spring of 2024, within the EU project Music 360, our team from the Marketing department at the School of Business and Economics from the Vrije Universiteit has been studying the value of music in retail environments, by collaborating in field experiments with a large national retailerContinue reading “Music and Retail: An Investigation into the Effect of Background Music”
Software Engineering and AI for Improving Music Valuation
Cure for Pain – August 2024 Several studies have shown the influence of music on people. In medical treatments, music can reduce the need for analgesics to relieve pain [ref1]. Other studies show that music can influence the buying behaviour of customers [ref2]. However, current valuation of music use does not take into account theContinue reading “Software Engineering and AI for Improving Music Valuation”
The True Value of Music
True – July 2024 Music is a universal language that transcends borders and connects people from all walks of life. Its value, however, extends far beyond mere entertainment. Let’s explore the multifaceted value of music, from its economic impact to its profound influence on our emotional well-being. Emotional and psychological benefitsMusic has an unparalleled abilityContinue reading “The True Value of Music”
Listen to me – The music streaming ecosystem
Listen to me – June 2024 The music streaming ecosystem is a network of mind-boggling complexity that sits between the artists who create music and the people who listen to it. In between, huge sums of money are made. In this blog I provide a helicopter view of the ecosystem that shows its basic logic.Continue reading “Listen to me – The music streaming ecosystem”
Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues
Feeling good – May 2024 Public use of background music is not just any background noise or so called “elevator music”, but it greatly affects everything around us: the kind of experience shopping leaves, how the improvement of comfort leads to spending more time in the business premises and the kind of purchase decisions weContinue reading “Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues”
Know your rights – Understanding the Rights Landscape in the Music Industry
Know your rights – April 2024 In the dynamic world of music creation and performance, it’s crucial to grasp the intricacies of rights management. Here’s a breakdown: Author Rights: Authors and composers hold sway over their musical compositions and lyrics, entrusting Collective Management Organizations (CMOs) to navigate the realm of licensing for certain exploitations likeContinue reading “Know your rights – Understanding the Rights Landscape in the Music Industry “
Happy Birthday
Happy Birthday – March 2024 Reflecting on the First Year of the Music360 Horizon Europe Project As Music360 completes its first year, it is a fitting time to pause, reflect, and celebrate the milestones achieved. This journey has been one of excitement, challenges, and above all, collaboration. The heart of any Horizon Europe project liesContinue reading “Happy Birthday”
Music360 