Ride the rhythm – November 2025 What if the secret to happier staff and better customer service in retail wasn’t a new training program or a fancy incentive—but simply the tempo of the music playing in the store? Within the Music360 project, a team of researchers from VU Amsterdam—Dr. Fabienne Krywuczky, Prof. Dr. Mirella Kleijnen,Continue reading “Ride the Rhythm: How Background Music Tempo Shapes the Store Experience”
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Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour
Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in thisContinue reading “Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour”
Finlandia: Exploring the Unique Musical Landscape of Finland
Finlandia – May 2025 Finland, a land of vast forests, shimmering lakes, and long, dark winters, possesses a musical heritage as distinctive and captivating as its landscapes. For centuries, music has been woven into the fabric of Finnish life, evolving from ancient folk traditions to a vibrant and diverse contemporary scene. As the Music360 projectContinue reading “Finlandia: Exploring the Unique Musical Landscape of Finland”
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