Hidden – Feb 2026 Have you ever walked into a shop and felt that the mood is just right? We often talk about the vibe of a space, but there is a complex financial process running beneath every track played in the background. In the music industry, we often focus on the “Streaming Issue”. ButContinue reading “Hidden: The economics of Public Performance “
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Ride the Rhythm: How Background Music Tempo Shapes the Store Experience
Ride the rhythm – November 2025 What if the secret to happier staff and better customer service in retail wasn’t a new training program or a fancy incentive—but simply the tempo of the music playing in the store? Within the Music360 project, a team of researchers from VU Amsterdam—Dr. Fabienne Krywuczky, Prof. Dr. Mirella Kleijnen,Continue reading “Ride the Rhythm: How Background Music Tempo Shapes the Store Experience”
Music360 