All blog posts
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One of the gang: Evolution of the music ecosystem
One of the Gang – Jan 2026 Last month, the major music labels settled their litigation with the genAI music companies Suno and Udio [1]. AI companies will pay for using copyrighted music to train their models, music labels will acquire equity stakes in Suno and Udio, and new revenue sharing mechanisms will be defined. Read more
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Winter: A season of Celebration and Change
The Soundtrack of Movement and Why Music Matters for Businesses, Staff, and Customer Winter – Jan 2026 The holiday season is synonymous with abundance: bustling stores, festive shopping, and tables filled with food. In fact, global retail sales during December often spike by 20-30% compared to other months, with some sectors seeing even higher peaks. Read more
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Reliable: Reliable data makes good policy
Reliable – Dec 2025 Policy can be viewed at both the macro and micro level. At the macro level we have international, European and national legislators creating policy that society (and in our case, the music sector) must follow. At the micro level we have policies that organisations such as CMOs create to ensure that Read more
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Humanized: Music Therapy Meets Oncology at Vithas Valencia 9 de Octubre
Humanized – Dec 2025 At the Hospital Vithas Valencia 9 de Octubre, a new therapeutic initiative has taken shape: a Living Lab of music therapy implemented as part of the European Horizon Europe–funded project Music360. What has happened? The hospital’s oncology day-treatment area has hosted sessions of music therapy for patients receiving chemotherapy. Two complementary Read more
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Ride the Rhythm: How Background Music Tempo Shapes the Store Experience
Ride the rhythm – November 2025 What if the secret to happier staff and better customer service in retail wasn’t a new training program or a fancy incentive—but simply the tempo of the music playing in the store? Within the Music360 project, a team of researchers from VU Amsterdam—Dr. Fabienne Krywuczky, Prof. Dr. Mirella Kleijnen, Read more
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Not Fair: Is AI Music stealing cultural richness?
Not Fair – October 2025 Recently the discussion about paying royalties for playing music has become louder: Increasing possibilities of creating music with AI opens up the possibility to save a few bucks on the cost of playing music for some venues. On the musician side this has stirred up the discussion on the use Read more
Music360 