All blog posts
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Behind the lines: Embracing an Ecosystem and 360° Model of Music
Behind the lines – September 2025 Beyond the Linear Narrative: Embracing an Ecosystem and 360° Model of Music. As in the field of innovation studies, we observe an evolution in the model describing the role and interaction between the innovation process and value creation. From a linear model of innovation to the holistic models, and Read more
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Security: Applying secure multi-party computation in music sector
Security – September 2025 In the Horizon Europe MUSIC360 project, we aim to understand the value of music. But there is a problem with security and privacy in the data sharing and processing needed to achieve our goal. For example, EU policymakers are interested in music’s economic impact, like the average increased revenue that venues Read more
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The Social Symphony: How Music Shapes the Hospitality Experience
Symphony – August 2025 Have you ever wondered why you feel so energised, so happy and so engaged in your favourite bar or why that tranquil café makes you feel so relaxed? The secret ingredient might be simpler than you think. It’s not the food, it’s not the colour on the walls, it’s not even Read more
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Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour
Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in this Read more
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The Score: A History of Music Copyright
The Score – July 2025 Music is a powerful force. But behind every song lies a complex framework designed to protect the creators: copyright. The concept of music copyright has evolved over centuries, driven by technological advancements, changes in how music is listened to, and the fundamental desire to fairly compensate the artists and creators. Read more
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Ethics – The ethical value of music and its old and new challenges
Ethics – June 2025 What do we talk about when we refer to the ethical value in our “Music 360 framework to quantify and qualify the value of music”? How could we convert it to real data on Music 360 digital platform? The ethical value of music is an interesting topic that different authors have Read more
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