All blog posts
-
Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research
Many Faces – June 2025 In the dynamic world of the music industry, the CMOs partners of the Music360 project play a crucial role in managing and licensing music usage. For example, Sena, the Dutch organization for neighboring rights, represents the interests of both performing artists and music producers. An important aspect of their work Read more
-
Tempo: How Music Rythm Shapes Customer and Employee Experiences
Tempo: May 2025 In the spring of 2024, as part of the EU project Music360, our Marketing team at the School of Business and Economics at Vrije Universiteit Amsterdam set out to explore the value of music in retail environments. Collaborating with a large national retailer and project partners such as Dutch music rights organizations Read more
-
Finlandia: Exploring the Unique Musical Landscape of Finland
Finlandia – May 2025 Finland, a land of vast forests, shimmering lakes, and long, dark winters, possesses a musical heritage as distinctive and captivating as its landscapes. For centuries, music has been woven into the fabric of Finnish life, evolving from ancient folk traditions to a vibrant and diverse contemporary scene. As the Music360 project Read more
-
Value creation in the music ecosystem
Value – April 2025 Over the past 150 years, the music ecosystem has evolved into a thick forest of technologies for music creation, generation, reproduction, distribution, and performance. Each new technology has increased the number of ways businesses could create value from music: by playing it in the background in public spaces, broadcasting, selling albums Read more
-
Crossing Borders: Achieving Transparency Through Music Data Spaces
Crossing borders – April 2025 In an era where data is the lifeblood of our economy, the concept of “data spaces” has emerged as a crucial framework for understanding how value is created, distributed, and appropriated. While the idea isn’t entirely new, its centrality is undeniable, especially within the complex and interconnected music industry. What Read more
-
Black Girl Memoir : Gender and minority representation challenges in the music industry
Black Girl Memoir – March 2025 A few days after International Women’s Day, we want to highlight the fact that the music industry, despite its apparent appearance of diversity, struggles with persistent gender and minority representation challenges. This leads to several issues: Gender Imbalance: Minority Challenges: The main contributing factors are often reported as systemic Read more
Music360 