All blog posts
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Summertime, Sound and Sales: How Summer and Music Shape Customer Behaviour
Summertime – July 2025 The changing of the seasons is more than just a shift in weather – it’s a powerful force that influences how people feel, move, and make decisions. For businesses, especially during the summer holiday season, understanding these shifts can unlock new opportunities. One often underestimated yet highly effective tool in this Read more
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The Score: A History of Music Copyright
The Score – July 2025 Music is a powerful force. But behind every song lies a complex framework designed to protect the creators: copyright. The concept of music copyright has evolved over centuries, driven by technological advancements, changes in how music is listened to, and the fundamental desire to fairly compensate the artists and creators. Read more
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Ethics – The ethical value of music and its old and new challenges
Ethics – June 2025 What do we talk about when we refer to the ethical value in our “Music 360 framework to quantify and qualify the value of music”? How could we convert it to real data on Music 360 digital platform? The ethical value of music is an interesting topic that different authors have Read more
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Many Faces – The Diversity of Licensed Companies by Collaborative Management Organisations and the Music360 Research
Many Faces – June 2025 In the dynamic world of the music industry, the CMOs partners of the Music360 project play a crucial role in managing and licensing music usage. For example, Sena, the Dutch organization for neighboring rights, represents the interests of both performing artists and music producers. An important aspect of their work Read more
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Tempo: How Music Rythm Shapes Customer and Employee Experiences
Tempo: May 2025 In the spring of 2024, as part of the EU project Music360, our Marketing team at the School of Business and Economics at Vrije Universiteit Amsterdam set out to explore the value of music in retail environments. Collaborating with a large national retailer and project partners such as Dutch music rights organizations Read more
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Finlandia: Exploring the Unique Musical Landscape of Finland
Finlandia – May 2025 Finland, a land of vast forests, shimmering lakes, and long, dark winters, possesses a musical heritage as distinctive and captivating as its landscapes. For centuries, music has been woven into the fabric of Finnish life, evolving from ancient folk traditions to a vibrant and diverse contemporary scene. As the Music360 project Read more
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