All blog posts
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Secrets: Unlocking what Your Tunes Say About You
Secrets – March 2025 It is well known that music affects our emotions, our behavior or even the way we interact with each other. Different studies have explored music’s effects in various contexts, including its ability to accelerate patient recovery and reduce painkiller dependence in medical settings. However, generalizing these findings is challenging due to Read more
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Change: Economic Development and Evolution of Singer-Songwriters Across Decades
Change – Feb 2024 In the Music360 project we aim to provide more transparency for creators in the value of their music. And by conducting research we aim to prove how music can be of added value for venue owners. Of course, we look at this from the perspective of the current music eco system. Read more
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The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland
The Power – Feb 2025 Introduction In today’s competitive retail environment, creating a differentiable, memorable, and enjoyable shopping experience is crucial. The impact of well-known commercial music on people’s emotional experiences and shared memories is undeniable. Background music not only influences the mood and comfort of customers but also enhances the overall atmosphere for employees. Read more
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The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland
The Spark – Jan 2025 Ireland has always been known as the land of a thousand welcomes. Visitors flock to our shores to sample our heritage, our culture and of course our music. Irish music has made a huge impact throughout the world, whether its Riverdance, U2, The Dubliners or Fontaines DC. Irish music is Read more
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Ain’t no chimneys in the project: Unwrapping the Royalties Behind Christmas Classics
Ain’t no chimneys in the project – Xmas 2024 The holidays are upon us, and that means one thing is certain: our ears will be filled with the familiar melodies of Christmas classics. But while we’re enjoying the festive tunes, the songwriters and performers behind them are likely enjoying something else: a hefty dose of Read more
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Why? (does Music360 do what it does?)
Why? – Dec 2024 By the way, why does Music360 do what it does? Ever wonder how your favourite musicians get paid when their songs are played on the radio, in a cafe, or even in a TV show? It seems simple, right? But behind the scenes, it’s a tangled web of outdated systems and Read more
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