All blog posts
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The Transformative Power of Music in Retail: Insights and findings from EU Music 360 Living Labs survey in Finland
The Power – Feb 2025 Introduction In today’s competitive retail environment, creating a differentiable, memorable, and enjoyable shopping experience is crucial. The impact of well-known commercial music on people’s emotional experiences and shared memories is undeniable. Background music not only influences the mood and comfort of customers but also enhances the overall atmosphere for employees.… Read more
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The spark: The Impact of Music in the Hospitality Sector – Insights from Ireland
The Spark – Jan 2025 Ireland has always been known as the land of a thousand welcomes. Visitors flock to our shores to sample our heritage, our culture and of course our music. Irish music has made a huge impact throughout the world, whether its Riverdance, U2, The Dubliners or Fontaines DC. Irish music is… Read more
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Ain’t no chimneys in the project: Unwrapping the Royalties Behind Christmas Classics
Ain’t no chimneys in the project – Xmas 2024 The holidays are upon us, and that means one thing is certain: our ears will be filled with the familiar melodies of Christmas classics. But while we’re enjoying the festive tunes, the songwriters and performers behind them are likely enjoying something else: a hefty dose of… Read more
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Why? (does Music360 do what it does?)
Why? – Dec 2024 By the way, why does Music360 do what it does? Ever wonder how your favourite musicians get paid when their songs are played on the radio, in a cafe, or even in a TV show? It seems simple, right? But behind the scenes, it’s a tangled web of outdated systems and… Read more
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Halfway there
Halfway there – Nov 2024 The Music360 project is halfway; what we have done and where we are going Introduction The Horizon Europe project Music360 is a three-year Research and Innovation Action (RIA) project funded by the European Commission. The project aims to understand the value of music better. Partners are several Collective Management Societies (CMOs),… Read more
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Enhancing Transparency and Insights for Music Creators with Music360
Transparency – Nov 2024 At Music360, our mission extends beyond researching the value of music for its users and sharing these insights. We aim to provide music creators with a deeper understanding of the origins of their royalties. One of our key objectives is to offer musicians, through Music360, a global perspective on where their… Read more
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