All blog posts
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Exploring the cultural and social values of background music in different venues in Spain
Spain – Oct 2024 UPV, top leading technological university in Spain, is one of the partners of the Music360 Horizon Europe project. As one of the most important STEAM institutions in Spain, technology and culture go hand in hand in most of its research. For this reason, the Spanish living labs have been focused on… Read more
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Exploring the Diverse Avenues of Earning Money Through Music
Explore – Sept 2024 In the vast realm of the music industry, artists, composers, and performers navigate a complex landscape of revenue streams. From live performances to synchronisation in audio-visual productions, each avenue offers its own opportunities for compensation. Let’s delve into the main ways musicians earn money through their craft: 1. Live Performances Live… Read more
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Music and Retail: An Investigation into the Effect of Background Music
Fast as you can – September 2024 In the spring of 2024, within the EU project Music 360, our team from the Marketing department at the School of Business and Economics from the Vrije Universiteit has been studying the value of music in retail environments, by collaborating in field experiments with a large national retailer… Read more
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Software Engineering and AI for Improving Music Valuation
Cure for Pain – August 2024 Several studies have shown the influence of music on people. In medical treatments, music can reduce the need for analgesics to relieve pain [ref1]. Other studies show that music can influence the buying behaviour of customers [ref2]. However, current valuation of music use does not take into account the… Read more
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The True Value of Music
True – July 2024 Music is a universal language that transcends borders and connects people from all walks of life. Its value, however, extends far beyond mere entertainment. Let’s explore the multifaceted value of music, from its economic impact to its profound influence on our emotional well-being. Emotional and psychological benefitsMusic has an unparalleled ability… Read more
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Harmony – Does Music Strike the Right Chord in Creating a Harmonious Workplace?
Harmony – July 2024 Did you know that music can actually help create a more harmonious workplace? It’s true! Back in the day, from 1940 to 1967, the BBC radio programme Music While You Work played uninterrupted popular music on workdays in the UK. The idea was that music played at a constant pace would… Read more
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