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  • The True Value of Music

    The True Value of Music

    True – July 2024 Music is a universal language that transcends borders and connects people from all walks of life. Its value, however, extends far beyond mere entertainment. Let’s explore the multifaceted value of music, from its economic impact to its profound influence on our emotional well-being. Emotional and psychological benefitsMusic has an unparalleled ability Read more

  • Harmony – Does Music Strike the Right Chord in Creating a Harmonious Workplace?

    Harmony – Does Music Strike the Right Chord in Creating a Harmonious Workplace?

    Harmony – July 2024 Did you know that music can actually help create a more harmonious workplace? It’s true! Back in the day, from 1940 to 1967, the BBC radio programme Music While You Work played uninterrupted popular music on workdays in the UK. The idea was that music played at a constant pace would Read more

  • Digital witness – MUSIC Ecosystem and Data

    Digital witness – MUSIC Ecosystem and Data

    Digital witness – June 2024 One of the key drivers of the Music360 project (360-degree Perspective on the Value of Music) is to contribute to a sustainable music ecosystem. When we discuss the music ecosystem, we are not only referring to a complex network of relations between different interested parties (i.e. musicians, authors, producers, streaming Read more

  • Listen to me – The music streaming ecosystem

    Listen to me – The music streaming ecosystem

    Listen to me – June 2024 The music streaming ecosystem is a network of mind-boggling complexity that sits between the artists who create music and the people who listen to it. In between, huge sums of money are made. In this blog I provide a helicopter view of the ecosystem that shows its basic logic. Read more

  • Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues

    Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues

    Feeling good – May 2024 Public use of background music is not just any background noise or so called “elevator music”, but it greatly affects everything around us: the kind of experience shopping leaves, how the improvement of comfort leads to spending more time in the business premises and the kind of purchase decisions we Read more

  • Know your rights – Understanding the Rights Landscape in the Music Industry 

    Know your rights – Understanding the Rights Landscape in the Music Industry 

    Know your rights – April 2024 In the dynamic world of music creation and performance, it’s crucial to grasp the intricacies of rights management. Here’s a breakdown: Author Rights: Authors and composers hold sway over their musical compositions and lyrics, entrusting Collective Management Organizations (CMOs) to navigate the realm of licensing for certain exploitations like Read more