All blog posts
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Digital witness – MUSIC Ecosystem and Data
Digital witness – June 2024 One of the key drivers of the Music360 project (360-degree Perspective on the Value of Music) is to contribute to a sustainable music ecosystem. When we discuss the music ecosystem, we are not only referring to a complex network of relations between different interested parties (i.e. musicians, authors, producers, streaming… Read more
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Listen to me – The music streaming ecosystem
Listen to me – June 2024 The music streaming ecosystem is a network of mind-boggling complexity that sits between the artists who create music and the people who listen to it. In between, huge sums of money are made. In this blog I provide a helicopter view of the ecosystem that shows its basic logic.… Read more
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Feeling good – Emotional experience and value of background music as powerful tool for business premises/venues
Feeling good – May 2024 Public use of background music is not just any background noise or so called “elevator music”, but it greatly affects everything around us: the kind of experience shopping leaves, how the improvement of comfort leads to spending more time in the business premises and the kind of purchase decisions we… Read more
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Know your rights – Understanding the Rights Landscape in the Music Industry
Know your rights – April 2024 In the dynamic world of music creation and performance, it’s crucial to grasp the intricacies of rights management. Here’s a breakdown: Author Rights: Authors and composers hold sway over their musical compositions and lyrics, entrusting Collective Management Organizations (CMOs) to navigate the realm of licensing for certain exploitations like… Read more
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Valencia General Assembly
Valencia – April 2024 The Music360 consortium had another General Assembly, this time at UPV’s premises in Valencia. Located on Spain’s eastern coast, Valencia is a vibrant city famous for its stunning architecture, with ancient treasures like the awe-inspiring Valencia Cathedral and contemporary marvels like the City of Arts and Sciences. The city’s lively atmosphere… Read more
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Rockin’ Shopping Center – Finnish Living Lab
Rockin’ shopping center – March 2024 Exciting News: Music360 Tunes into the Beat of a Finnish Shopping Experience! We’re thrilled to share a groundbreaking milestone in our project: BMAT Boxes have recently begun detecting signals from the vibrant melodies echoing through a bustling shopping mall located in Vantaa, the Metropolitan area of Helsinki! Jumbo-Flamingo shopping… Read more
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